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TrueAd > Features |
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| TrueAd helps you |
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Understand the source of your visitors. |
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Compare the conversions and final results among different e-marketing channels. |
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Evaluate the effectiveness of organic and paid search. |
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Identify possible click frauds. |
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Maximize your e-marketing campaign results by improving landing pages and website contents. |
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Website Performance Indicator
The effectiveness of ads is ultimately reflected in the website utilization and performance. TrueAd provides essential KPIs such as number of visits, number of visitors and visit duration for you to access the overall benefits derived from your online marketing campaigns. |
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Banner Ad / Email Marketing Analysis
TrueAd helps you to yield profit efficiently from your advertising budget by showing you important information and statistics on inbound clicks and conversions no matter where you advertise. It includes the analysis on different types of campaign conversions such as keyword advertising, partner sites, e-mail marketing or banner ad. |
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External and Internal Keyword Analysis
Keywords have increasingly become a crucial portion of online business activity. TrueAd not only shows you visitor behavior on major search engines, but also tells you the internal keywords searched by visitors. This enables you to gain clear insight into what visitors are truly interested in. |
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Organic and Paid Keyword Search
With TrueAd, you can track the performance of your online advertising campaigns such as search engine campaigns (organic and paid), searched keywords, banners, text links, e-mails and affiliated campaigns. Moreover, you can easily distinguish the most effective campaigns through three different formats: keyword, source, or medium. |
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Click Audit Analysis
Pay per click is the most commonly used marketing model nowadays. However, most research indicates that click fraud is increasing at an alarming rate. TrueAd features Click Audit Analysis which helps marketers screen unsolicited clicks. |
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Robot Effect
Robots are used by search engines to surf the web and catalog different websites in their database. This allows web pages to be readily found when someone performs a search. Such activities, however, could lead to distortions in analysis results. TrueAd’s innovative technology is able to help you to sieve such activities and therefore obtain the most accurate numbers. |
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