| [TAIPEI, TAIWAN, 16 January 2006] On January 16, 2006, Hitoradio officially signed a contract with CCMedia to purchase WebNibbler 3.7. The acquisition is expected to enhance Hitoradio's ability to grasp the program preferences of web radio listeners worldwide as well as the source of their audience, guiding the promotion of diverse entertainment services in the near future.
Hitoradio is Taiwan's largest web radio featuring Mandarin music. With listeners spanning the globe, including China, this professional radio station provides the latest update in music news, schedules various campaigns for outgoing and eccentric young listeners, and offers albums and special products for sale. In addition, Hitoradio is dedicated to interacting with its audience in order to garner more of their attention and increase website visits. With 2.5 millions visitors per day, the website possesses a large membership base and traffic flow.
Hitoradio wants to be closer to its listeners, provide more diverse services based on their needs, and allow visitors to fully enjoy their browsing experience. After learning about related products on the market, it determined that WebNibbler can compare the effectiveness of various web pages and understand the preferences and habits of listeners around the world, allowing administrators more flexibility and convenience in using different web pages to offer greater services. Also, Hitoradio can utilize more diverse music updates, superior contents, and unique product designs to provide multi-faceted entertainment services. With revenue growth, Hitoradio can continue to solidify its position as the top web radio station in Taiwan.
WebNibbler is a full-featured web analytics solution for enterprises to track their website usages and analyze their customer activities. With its unique data collection technologies and powerful visitor segmentation features, WebNibbler gives enterprises the insights into their website performance, marketing strategy, customer behavior, and e-business efficiency. |
