TrueAd has been created specifically for hosting service providers and enterprise users. For the first time ever, small and medium companies are able to effectively manage their online marketing spending, identify click frauds so that they can timely avert unnecessary expenditure in their search engine marketing. Equipped with TrueAd, companies adopting hosting plans will be powerful as Ad agencies, allowing themselves to make the best of their online marketing spending.

TrueAd Helps You
。Understand the source of your visitors.
。Compare the conversions and final results among different e-marketing channels
　such as banner ads, emails and keyword search.
。Evaluate the effectiveness of organic & paid search.
。Identify possible click frauds and obtain the actual ROI of different keyword
　marketing campaigns.
。Avoid click fraud and unnecessary costs.

Tailor-made for Hosting Providers

Available on a per-domain basis, TrueAd allows businesses such as web hosting to purchase a highly customizable product that fits their usage needs. With its unique technology, TrueAd gives customers the ability to manage more websites for less cost. By bundling TrueAd with your products, you can add value to your customers while earning more revenue from the service.

The Most Compatible Technique in the Hosting Environment
We understand your concerns for savvy resource management. In contrast with other products in the marketplace, TrueAd saves up to 50% of your time. It maximizes manpower efficiency with its highly automated maintenance process.

Easy to Implement and Easy Access to Complex Technology
TrueAd is very easy to implement and SMEs can activate an account online in just a few steps.

Complete Integration with Your Account Management System
TrueAd provides full account management capabilities. Customer management is convenient and very easy with all of the built in tools available to you. Add, update and delete information as needed, and keep all your customer information current, at your convenience.

Single Sign-on
Customers will not need to sign on again for different services, making TrueAd usage an enjoyable experience.

Low-cost and High-profit
TrueAd’s pricing scheme is based on a “pay-as-you go” concept and you pay only for utilized volume. Competitively priced, you can easily evaluate monthly costs simply by counting the number of applicable domains. Actual costs will be based on the peak domain numbers utilized in a month.

Features and Reports

All features and reports of TrueAd and Midasite are conveniently grouped by categories to complement the individual needs of online businesses. They will satisfy your demands in improving your site, optimizing online advertising performance and identifying possible click frauds.
Website Performance Indication
The effectiveness of Ads are ultimately reflected on the website utilization and performance. TrueAd provides essential KPIs such as Visits, Visitors and Visit Duration for you to access the overall benefits derived from your online marketing campaigns.

Banner Ad/Email Marketing Analysis
TrueAd helps you yield efficiently from your advertising budget by showing you important information and statistics on inbound clicks and conversions no matter where you advertise. It includes analysis on different types of campaign conversions such as Keyword Advertising, Partner Sites, E-mail Marketing or Banner Ads.


Figure 1-1: Banner Ad Effect - This report gives information on visitors, visits and pageviews of traffic from banner ads. By analyzing the mean of given statistics, you can analyze the quality of visitors or understand the ratio of repeated visits by a visitor.

External and Internal Keyword Analysis
Keyword increasingly becomes a crucial portion of online business activities.
TrueAd not only tells you visitor behaviors performed in major search engines but also internal keywords searched by visitors. This enables you to gain clear insight into what interested visitors are truly looking for.

Organic and Paid Keyword Search
With TrueAd, you can track your online advertising campaigns in real time such as search engine campaigns (organic and paid), search keywords, banners, text links, Emails and affiliated campaigns. In addition, you can acquire more qualified visitors at the lowest cost, convert more visitors by understanding their behavior click-by-click, improve their online experience and retain your most
valuable customers.


Figure 2-1: Keyword Ranking – The report enables marketers to analyze their keyword marketing effectiveness from the perspective of Keyword, Source or Medium (Organic or PPC services).

Click Fraud Analysis
Pay Per Click is the most commonly used marketing model nowadays. However, most research indicates that click fraud is increasing at an alarming rate. TrueAd features Click Audit Analysis which helps marketers screen dubious clicks. With such information, marketers can call for further assistance or claim compensation from their service providers.

Figure 3-1: Click Fraud - This report offers information such as visitor’s IP address, Cookie, Visit Time, Search Engine and Keyword Content. It also helps users screen dubious click such as continuous clicks from the same IP address.

Conversion Analysis
All marketers expect to concentrate investments on the online advertising campaigns bringing in quality traffic to their sites or producing maximum profits for corporations. Generally speaking, valuable clients refer to those who show strong interest in your products or complete your desired behavior such as e-letter subscription and book purchase. TrueAd can calculate the conversion rate of each campaign and completing certain specific desired behavior. This way, we can notify marketers of campaigns with the highest conversion rate and also identity campaigns worthy of investment.


Figure 4-1: Keyword Conversion – This report helps marketers track the conversion rate of visitors directed by each keyword in designated processes.

Robot Effect
Robots are used by search engines to surf the web and catalog different websites in their database. allows web pages to be readily found when someone performs a search. Such programs, however, could lead to distortions in analysis results. TrueAd’s innovative technology is able to help you sift these robot generated traffic and therefore obtains the most accurate numbers.